During her time at Apple, Angela Arends put a lot of effort into the development of the Apple Store: the design of stores has changed, workshops have been actively held, and domestic policy has changed. However, now the Coopertinos have decided to reform their retail network again.
According to the latest data, Apple has begun to change its approach to product demonstration. If earlier in the Apple Store the emphasis was on the product – data on the cost and technical characteristics was almost non-existed – now everything has changed. Now you can find a brief reference near each device. It includes basic specifications and cost. Thanks to these plates, users immediately see how one model differs from the other.
There have also been some changes on the stands with the Apple Watch. If earlier, the watch was located in closed boxes, now users can scroll through almost all models.
So far, not all Apple Stores have made similar changes. However, the situation is gradually changing. In fact, Apple has shifted the focus of its retail stores somewhat. If earlier Coopertinos more showed potential buyers their products, now the emphasis began to shift towards sales.
