Apple released its report for the third quarter of fiscal 2019, which ended June 29, 2019. Revenue was $53.8 billion, up 1 percent from the same period last year. However, the main thing is that for the first time since 2012, iPhone sales brought the company less than 50% of revenue.
According to the data published in the report, total sales of apple smartphones decreased by 12%. As a result, during the reporting period, the iPhone generated $25.9 billion in revenue, or 48% of total revenue for the quarter.
Unlike the iPhone, the other “directions” showed growth. In particular, sales of laptops and computers increased by 11% compared to last year, tablet sales by 8%, and smartwatches by 48%. Services have also grown noticeably. Compared to the same period last year, revenue from Apple’s branded services increased by 13% to $11.5 billion.
In general, experts note that the quarter was quite successful for Apple. Despite the drop in iPhone sales, the company’s revenue grew slightly. Investors reacted positively to Apple’s new quarterly report, and during the conference the company’s share price rose by 4% in preliminary trading.
