The first AirPods were a real hit. Demand for these headphones remained high even two years after the announcement. However, the AirPods 2 are no longer selling so well. This conclusion was reached by employees of the research company Counterpoint Reseach.
According to experts, in the first quarter of 2019, the share of wireless headphones and accessories in the global market increased significantly. The most popular devices were in North America and Europe. However, with the overall growth of the market, Apple’s share remained about the same level.
Counterpoint Reseach analysts note that the release of the updated Apple wireless headphones has had little impact. On the contrary, the first-generation AirPods sold better than upgraded headphones, thanks to sales and profitable promotions.
However, it is too early to talk about a complete failure and loss of the market. In terms of the number of headphones sold, Apple is far ahead of all competitors. However, experts do not undertake to predict how many more Coopertinos will be able to hold the leadership. Every year the competition becomes more intense.